- Marketing Strategy – definition, planning, implementation
- Multi Year Marketing Plans
- Budgeting and cost management review
- Marketing & Sales department restructuring
- New product, concept , service,
- New business development
- Product Portfolio Progressions
- Loyalty programs – earn and burn systems
- Payment options – banking channels, web related, mobile enabled.
- Data Analytics – Marketing related
Sales and Professional Selling
- Sales organization review and audit
- Turnaround strategy for sales growth
- Optimising Sales channels
- New market entries – new agencies and distributors in new geographies
- Customer Service and Personal selling Training
- Road Shows and events
- Field sales staffing
Media & Advertising
- Agency Management
- Advertising creatives – develop and maintain consistent visual identity standards,.
- Media decisions –Social Media , Print, Radio, TV, Web & Digital, SMS, Out –of-Home, Cinema, Posters, flyers, Banners, other Point-of-sale.
Developing Press Releases, Reports, Flyers, Brochures, full sales packs, in-house magazines Sales presenters and Presentations
- Press Conferences
- Event management and product / service launches
Brand launch and activation
- Create market differentiation for the brand
- Enhance brand positioning by ensuring brand visibility
- B2B partnerships that enhance awareness, advantage and ROI
- Develop and implement strategies as part of a brand calendar.